Sustainability integrated into our core
During 2019, we made the active decision to put sustainability at the heart of our business strategy and operations. To deliver on this, we ensured and appointed ownership throughout the organisation, including members of the executive management team. This was made through a process designed to achieve close interaction and input from a large number of internal stakeholders across markets and functions. The process allowed us to align our views and priorities around sustainability and to visualize why it is an essential part of our purpose. The result is an improved, more robust sustainability strategy, with goals and measurable indicators as well as a strengthened governance model of the sustainability area.